Convex have advised DJL Petfoods Ingredients Ltd, one of the leading suppliers of ingredients and raw materials to the UK and European pet food manufacturing industry, on a sale to RD Capital Partners (RDCP).
RDCP is a London-based diversified conglomerate with an enterprise value of $700 million and a firm presence in the consumer staples sector.
Founded by Duncan Lancaster in 2017 and based in Newark, the Midlands, DJL source and supply GMP+ accredited bespoke pet food ingredients to premium brands and pet food manufacturers across the UK and Europe. As part of the transaction, Duncan retains a shareholding and continues as CEO.
DJL supplies over 50 SKUs to major pet food manufacturers, pet food brands, and pet food retailers amongst other companies within the sector. The company is well known for its reliability, traceability, and customer service, with a 92% customer retention rate.
Operating from 40,000+ sq. ft. of facilities with a team of industry professionals with vast experience within the sector, DJL delivered a turnover in excess of £25 million in FY25. The business is now set to expand into a wider variety of ingredients, products, and strengthen its sales team to enter new markets.
The business already works closely with carefully chosen, approved, and accredited global suppliers to offer a highly competitive range of animal and vegetable proteins, fats, starches, and fibres. Products include Dried Animal Proteins, Fresh and Frozen Animal Proteins, Animal Fats, Fish Oils, Vegetable Proteins, Vegetable Starches, Vegetable Fibres, Vegetable Oils, Cereal Proteins, Cereal Flours, Flavourings, and Stability Enhancers.
Sameer Rizvi, Founder & CEO of RD Capital Partners said, “DJL represents exactly the type of resilient, market‑leading platform we seek to invest in – a business with strong fundamentals, long‑standing customer relationships, and a clear path for growth. This acquisition strengthens our consumer platform and marks another step towards our goal of building the UK’s largest privately-owned investment group. We are delighted to back Duncan and his team for the next phase of their journey.”
Duncan Lancaster, CEO at DJL, added, “Having spent over eight years growing DJL, this partnership with RDCP marks an exciting new chapter for DJL. Their long-term investment approach gives us the platform to broaden our offering, strengthen our sales capabilities, and pursue new markets while staying true to the high standards and service our customers rely on.”
For more information about DJL Petfoods, please visit their website.
