Convex advises on BTC Activewear sale to Falk & Ross
Convex advised BTC Activewear, a leading multi-brand distributor of clothing and accessories for promotions and workwear, on a sale to Falk & Ross, backed by Borromin Capital
BTC Activewear – https://www.btcactivewear.co.uk/
Falk & Ross – https://www.falk-ross.de
The Falk & Ross Group is the European market leader in the B2B distribution of branded promotional textiles with a strong logistic competence. With 380,000 catalogues printed per year, the Group serves some 30,000 customers throughout Europe. Falk & Ross operates a highly automated logistics centre in Sembach (Germany) and a semi-automated warehouse in Barcelona and has sales subsidiaries in Belgium, France, Poland, Austria and Italy. Further sales offices are situated in the Netherlands, Denmark and Czech Republic.
BTC Activewear was founded in 2000 through a merger of three regional businesses and has its distribution centre and head office in Birmingham. The company is one of the largest wholesale distributors within its sector, offering 50 leading international brands across promotional apparel, corporate wear, workwear, team wear and school wear segments, supplying to both high-street and online retail markets. BTC Activewear’s sales model showcases the potential of e-commerce for B2B sales, as 90 % of orders are placed via the company’s webshop.
Convex proved to be a huge asset throughout our share sale. As a significant contributor to the negotiation process to a quick and successful completion of the deal and were always on hand to advise.
Steve Pope, Managing Director
