Convex has acted as exclusive advisor to the Shareholders on the sale of Vitality CBD Limited, a market leader in the UK’s CBD branded-products market, to Yooma Wellness inc., a global vertically integrated wellness platform that develops and markets a portfolio of CBD and wellness brands.
Headquartered in Birmingham, Vitality CBD was founded by Nikhil Nathwani and Phillip Glyn, and is the most widely stocked brand of CBD in the UK with products distributed in national retailers such as Boots, Tesco, ASDA, and Lloyds Pharmacy. Vitality CBD is also prominent on e-Commerce retailers such as Amazon, Very & Ocado. The Vitality CBD product portfolio has over 60 SKUs including oils and sprays in a wide range of flavours and strengths, edibles, and a specially developed and formulated range of CBD skin care cosmetic products.
